​Advertising, Marketing and Graphic Design for Impactful Communication

9am - 9.30am: Arrival, welcome and sign-in 

9.45am: Groups will be taken to workshop locations (up to a 10-min walk across campus) 

10am – 12.30pm: Morning workshops 

12.30pm: Lunch break 

1.15 – 3.45pm: Afternoon workshops 

3.45pm: Groups will be collected from workshop locations 

4pm: Close, sign-out and collection 

During the day, our workshops will cover the following topics:

Advertising for Good using Behaviour Change 

​We'll start with an introduction to advertising and behaviour change, exploring the theories behind this. We’ll then look at examples by thinking of a behaviour people do that is bad – either for health, wealth, happiness, or for the environment, and finding an advert, a social media post, a video, a TikTok, a poster, a sign, where an organisation is trying to change that bad behaviour.  

We’ll discuss and explore these communications and use the MINDSPACE framework to see if we can try to explain the science behind why they have, or have not, been effective.  

​We’ll finish the morning with a creative activity to come up with a better and more effective way to change people’s behaviour, drawing up ideas that use the MINDSPACE framework.  

Graphic Design Zines  

We’ll start the afternoon by looking at how graphic design can impact change in society, politics and culture; and exploring how provocative ideas can be communicated using fanzines.  

​Through a series of fun and collaborative challenges, you’ll come up with some words and things that are most important to you and translate your favourites into the theme and name of your Fanzine.  

Finally, we’ll move on to an intensive and energetic making session as you develop the content and design of your zine, using playful and experimental collage making to create a visual voice through form and content. 

You’ll finish the day with a presentation of your final zines to the group,

Expect an interactive and creative day, with structured learning whilst having fun in a supportive and supervised environment. This one-day course is structured with 5 full hours of teaching, with breaks for lunch and refreshments. 

Workshops are led by our experienced teaching staff at Falmouth, with all staff DBS checked. The day is designed to give you a taste of what it’s like to study at Falmouth University, with all workshops based on campus in our fantastic teaching facilities.  

Please ensure that you bring a device that can connect to our Wi-Fi (a suitable mobile phone / handheld device / laptop) as you will need this for our research session. All other materials required are provided.  

You may wish to bring a reusable water bottle with you, and anything else you need to feel comfortable through the day. 

Please note: aside from bringing a device to connect to our Wi-Fi to use for the research session, we advise that personal possessions are not brought to the course. All possessions (including your phone, laptop, or other device) brought with you are your responsibility and Falmouth University will not be liable for any loss or damage.  

All materials you will need are included in the course fee, together with refreshments and lunch (all dietary requirements catered for).

Refreshments and lunch are included in the course fee. All dietary requirements can be catered for. ​ You may wish to bring a reusable water bottle with you.

This course is taught on our Penryn campus.   

​There is plenty of parking available on our Penryn campus and you can also reach us via a range of public transport options. You can find out more, here.   

​For campus maps and information on visiting us, please visit our How to find us page.​  

We will provide further information in your course joining email after your place has been confirmed. 

​​You will leave with a certificate of completion, available when you finish the day and sign out. 

This course is for 14 – 17 year olds only, and is suitable for all experience levels with no pre-requisite knowledge required.

​​A parent or guardian must sign 14 and 15 year olds in and out, and be present for drop off and pick up.  If 16 and 17 year olds wish to sign themselves in and out then we will require written consent emailed to shortcourses@falmouth.ac.uk in advance of the course.  

Drop off is from 9am – 9.30am, pick up is at 4pm. 

​​Once you have booked your place you’ll be sent a participant form for further information. You can tell us about any dietary, medical, or access requirements that we need to know about on this form and you’ll also be asked to confirm that you agree to our code of conduct for under 18s.  

​If you have any queries, would like further information, or would like to talk to someone before booking this course then please feel free to get in touch with our short course team.​