Marketing and Digital Communications MA (Online)

In this module, you’ll interrogate how geography, globalisation and digital transformation impacts all areas of the marketing planning process. You’ll revisit the basic frameworks of marketing planning; updating the traditional practices to bring plans in line with the needs of a technology-aware audience. Using a variety of analytical and development tools, you’ll work through the process of marketing goal setting, strategy and planning. 

(30 credits)

This module is designed to help you explore digital opportunities for creative content creation and dynamic storytelling. You’ll identify ways of generating insights into your audience and their digital and analogue touchpoints. You’ll then examine how you can maximise the reach and impact of your campaign by using mediums such as user-generated content, social media, influencers, viral tactics, SEO, microsites and landing pages, user experience, artificial intelligence, virtual and augmented reality, and big data. 

(30 credits)

Here, you’ll explore media strategy and planning in a global context, examining traditional and digital media channels. You’ll get up to speed with the latest industry insights and practices in communication strategy, media planning and performance monitoring. You’ll examine ‘Paid, Earned and Owned’ models, Google Ads and Analytics, PPC, as well as media-specific data analysis. 

(30 credits)

(30 credits)

For your final major project, you’ll choose an area of digital marketing communications to specialise in. You may have a new business idea to launch with a digital marketing campaign. You could solve a business problem associated with your current work or use a case study. You could extend a business opportunity for an existing company or respond to a gap in the market. Whatever you choose, your project is the final stage in your transformation into an adept, articulate marketing and digital communications innovator. 

(60 credits)

You'll learn through a blend of lectures, webinars, guest talks, tasks and discussion forums, which you'll access via our dedicated virtual learning environment. This is also where you'll find all key documentation, get course announcements and access extensive learning resources.

How will I be supported?

You'll be supported academically by Online Tutors, who will also deliver weekly webinars and facilitate the online forums. If you need assistance with anything that isn't directly related to course material, a dedicated Student Advisor team will be on hand to help. You'll also have access to Falmouth University's excellent Employability Service.

You'll master key principles of marketing and digital communication approaches, spending 20-25 hours a week working on your craft. We incorporate optional face-to-face events for all our online students. There will be up to two per year and will typically run over weekends, to fit around your other commitments.

What are my study hours?

A postgraduate student should dedicate at least 20-25 hours per week for study.

Find out more about learning online

Assessment methods

Assessment provides the course team with a means of offering tailored guidance alongside advice on how to progress knowledge and skills in key areas that relate to the course Learning Outcomes. The course team will identify your strengths and weaknesses as an individual and discuss them with you throughout your time on the course.

Assessments are 100% coursework, submitted in an electronic format to the virtual learning environment, and designed to reflect professional practice. Assessment methods include:

• Academic essays
• Reports and plans
• Blogs and infographics
• Pitches and presentations

You can apply to begin your studies in January 2025 by selecting the relevant course route below:

Apply for MA

Apply for PGDip

You can apply to begin your studies in May 2025 by selecting the relevant course route below:

Apply for MA

Apply for PGDip
 

You can apply to begin your studies in September 2025 by selecting the relevant course route below:

Apply for MA

Apply for PGDip

An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply. If you'd like to discuss our entry requirements, speak to an advisor.

For more information regarding equivalent international qualifications and Accreditation of Prior Learning (APL) either request information with our easy online form, or read about it on our apply page.

If English is not your first language you will need to meet the same standard which is equivalent to the IELTS Academic 6.5 overall score, with at least 5.5 in Reading, Writing, and Listening, and a minimum of 6.0 in speaking.

We also accept a range of other recognised English language qualifications.  You can visit our English Language Requirements page for more information. 

For more information about equivalent international qualifications or English language requirements please contact our friendly Course Advisors.