Karen Hoyle
Module Leader, Marketing and Digital Communications MA (Online)
As a Marketing Director and Business Consultant Karen has worked with over 500 businesses in group sessions, 1-1 and retained consultancy. Owner of Ghost Consulting, Karen develops revenue growth marketing strategies as a board level consultant for new start SME's all the way up to multimillion turnover brands and corporates. Karens business focus is on performance marketing with great brand storytelling, this can often include restructuring and upskilling marketing departments. She holds AI and Agile certifications as well as a chartered ethical approach. Hospitality and tourism, food and drink, manufacturing, tech, bioscience and medical, wealth management, local services, public sector and retail are just a few key sectors Karen is currently involved with and has achieved award winning results .
As a Digital Marketing 'industry expert' for academic institutions, Karen creates and delivers digital learning across multiple types of businesses.
Karen works with leading marketing and digital agencies as value-added associates to deliver the very latest in digital strategy based on business needs, this includes web, content, social media, SEO, video and design.
External Links
Qualifications
Membership of external committees
Chartered Institute or Public Relations - MemberPolicy engagement within Cornwall
Engagement with organisations which contribute to the development of educational, cultural or socio-economic policies in Cornwall
- Chair of Board of Directors - Newquay BID 2017 - 2019
- Cornwall and Isles of Scilly Digital Skills Partnership - Executive Board Member 2019-2020
Professional Engagement
Independent professional practice
- Owner Director of Ghost Consulting - Marketing Consultancy
Engagement with professional associations and societies
- Chartered Institute of Public Relations - Member
- Writers Guild of Great Britain - Member
- Association for Coaching - Member
