Module Leader, Business & Marketing BSc(Hons) (Online)

Lionel has a rich history within the higher education sector for over 20 years, starting out as an associate lecturer in 2001 with the University of Central Lancashire and students on enterprise programmes of study. He later became a senior lecturer and course leader for the marketing programmes at the University of Chichester, joining the management team there with responsibility for recruitment, marketing and outreach. After which he progressed to a leadership role at London Metropolitan University overseeing the academic portfolio and learning & teaching matters.

Since 2023 Lionel stepped back from full time employment to focus on his doctoral studies in Paris and his role as Chair of the national youth and community charity, The Feathers Association. Alongside this he is an independent Governor for a multisite college group and an Associate Lecturer for MBA, marketing and luxury brand management master’s programmes with the University of London and Ravensbourne University. His subject areas are marketing and entrepreneurship, with specialism is brand management and luxury marketing, and he is passionate about inspiring all students on their academic journey and has a particular affinity to guiding, shaping, and mentoring young entrepreneurs.

In his personal life he is an avid climber & boulderer both outdoor and indoor and when not on the crags of Kent and Dorset he can be found mountain biking through the South Downs National Park or motorbiking along the south coast.

External Links

Bunting

Contact details

Qualifications

Qualifications

Year Qualification Awarding body
Doctorate in Business Administration (Expected award date May 2025) Paris Business School
2021 Masters of Business Administration New Buckinghamshire University
2019 Postgraduate Diploma in Education University of Bath
2016 Postgraduate Certificate in Teaching & Learning in HE University of Chichester

Honors and awards

Year Description
2016

Senior Fellow of AdvanceHE

 

Membership of external committees

Chair of the Board of Trustees for the Feathers Association, Independent Governor for East Sussex College Group

Research Interests

Research interests and expertise

  • Commercialisation & internationalisation of higher education
  • Airport & luxury branding

Research Students

Previous student supervision

Supervision of MBA and MA students in brand management, marketing, digital marketing, luxury, project management for University of London, Ravensbourne University, University of Chichester.

 

Professional Engagement

Engagement with professional associations and societies

  • Senior Fellow of AdvanceHE