Exploring the Future of Gaming with Ryan Norrington
14 March 2025
We’re excited to welcome Ryan Norrington, Creative Director at Metavision, as a guest speaker for students and staff across the creative disciplines.
On 18 March at 3pm in Webster Studio, Ryan will be sharing his insights into the evolving landscape of gaming, offering a glimpse into the career paths and opportunities within the industry. With a background in advertising and media, he has carved out a unique role at ITV’s in-house game studio, Metavision, where he champions innovative storytelling and immersive brand experiences within the gaming world.
Ryan will explore the intersection of gaming, marketing, and creative storytelling, stressing the importance of gameplay-first thinking when engaging with gaming audiences – a notoriously tough crowd, highly sceptical of traditional advertising techniques.
As well as discussing his journey from studying advertising to directing creative projects at Metavision, Ryan will challenge students to think about how they can sharpen their creative skillsets and adapt to rapid technological advancements.
Ryan has visited Falmouth before to set live briefs for students, encouraging them to develop game concepts and marketing strategies that go beyond in-game advertising. His hands-on approach and deep understanding of immersive media and digital engagement will give students invaluable insights into the skills needed to break into this fast-paced industry.
This promises to be an inspiring and thought-provoking session, and we encourage all students interested in the future of gaming and digital media to join us.
About Ryan Norrington
Ryan Norrington is the Creative Director at Metavision, ITV’s in-house game studio, where he leads innovative projects at the intersection of gaming, marketing, and emerging technology. With years of experience shaping creative campaigns for both global and local clients, Ryan has developed an adaptable approach that thrives in an ever-evolving digital landscape.
His expertise spans traditional advertising and cutting-edge interactive media, with a strong emphasis on rapid prototyping and gameplay-driven experiences. Skilled in both 2D and 3D creative development—including Unreal Engine—he champions the philosophy that great art doesn’t always equal great advertising. Instead, he focuses on building creative strategies that stand the test of time, no matter how quickly the industry shifts.
A firm believer in staying curious and never getting too comfortable, Ryan continues to explore the future of gaming, immersive media’ experiences, and digital storytelling, ensuring his creative work remains relevant, impactful, and ahead of the curve.
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