Media BA(Hons)

Writing Toolkit

You will develop essential writing skills in this module, combining seminars and workshops. Explore the art of copywriting, journalistic storytelling, and creative writing through hands-on practice and expert guidance. Build confidence in crafting compelling narratives, persuasive messages, and innovative ideas that captivate diverse audiences. 

Digital Cultures: The Information Age 

This module will support you to study and debate the key trends shaping the contemporary media landscape. Alongside this, you’ll get a working knowledge of key laws and regulations which journalists and communications professionals must work within.  

Introduction to Media Industries 

Guided by the question: ‘how is media content created, distributed, and consumed in today's interconnected world?’, you will learn about the fast-moving media industries. Explore the structures, key players, and evolving trends in TV, digital media, and journalism. 

Multimedia Production 

You will begin to use your film-making talents and learn new multimedia skills. You will explore why we tell stories about the world around us and how we might express original ideas, visually and sonically. 

You will learn how to use relevant equipment and software to express your creative voice through the fundamental building blocks of camera, lighting, sound and editing. 

Adland 

What can advertising history teach us today? In this module, you'll explore the stories from Adland's past and create a student newspaper. 

Multimedia Production 2

You will deepen your film-making skills by exploring storytelling methods in more depth.  

You will refine your technical prowess to express your creative voice through the fundamental building blocks of camera, lighting, sound and editing. 

Introduction to Public Relations 

This module introduces the foundations of public relations, blending theory with practical skills. You will learn about PR’s role in shaping public conversation and perceptions, crafting impactful messages, and managing communication strategies. Through real-world case studies, creative projects, and hands-on activities, discover how PR drives media narratives and connects brands with audiences. 

Marketing Communications

Building on what you learnt in year one, this module aims to provide you with the knowledge and skills required to prepare and plan marketing communications that are also sensitive to important issues such as sustainability and diversity. 

Strategy & Planning 

You’ll consider strategy within the creative process and the thinking that underpins all choices made within communications campaigns. This in turn will enable you to create effective campaigns that deliver on a brand’s needs.  

BE Good Collaboration 

You’ll work alongside Creative Advertising and Marketing Communications students at BE Good agency, a faculty-led, student-driven agency and research project. You will tackle a brief from a client, developing communication interventions for shifting behaviour.  

Media Lab 

You’ll consider a wide range of media channels and their role in delivering effective communications. You’ll examine the pros and cons of different channels and their relevance to varying audiences. This will allow you to develop effective media campaigns that deliver results.  

Digital News Lab 

Building on the skills from your first year, you’ll learn how to take your reporting practice into new areas. Focusing on a key current issue, you’ll work individually and collaboratively, putting your storytelling and editing skills to work.   

Audio Visual Storytelling 

In this module, you’ll explore mobile journalism and social media outputs. You'll develop skills in audio, video, still images and Open Source Intelligence needed to work in the global digital news media environment.  

Digital News Lab 

Building on the skills from your first year, you’ll learn how to take your reporting practice into new areas. Focusing on a key current issue, you’ll work individually and collaboratively, putting your storytelling and editing skills to work.   

Audio Visual Storytelling 

In this module, you’ll explore mobile journalism and social media outputs. You'll develop skills in audio, video, still images and Open Source Intelligence needed to work in the global digital news media environment.  

Writing for Interactivity 

Learn techniques for digital storytelling, and craft compelling content for internet publishing, and intuitive scripts for user interfaces. Through practical exercises and workshops, discover how to create writing for digital media.  

Brand Creation 

You’ll explore the key elements of branding and brand identity, learning to distinguish between product identity and personal brand in relation to larger company and corporate branding. You’ll examine the functions of brand assets and measures of brand value, helping you to build practical skills in brand communication in a variety of forms. 

Global Creators & Campaigns 

This module is designed to bring a diverse range of voices and experiences from media practitioners working and creating across the world into the course, giving you a thorough understanding of the industry and employment pathways that are open to you as a professional.  

Public Relations 2 

You will deepen your expertise in public relations with this advanced module. Explore complex theories, ethical considerations, and strategic campaign planning. Analyze real-world challenges, from crisis communication to reputation management, and refine your skills in crafting persuasive, audience-targeted messages. 

Final Major Project Research and Development  

You’ll research, plan and develop a self-initiated final year project based on a brand or topic of your choice that reflects your creative passions or professional aspirations. 

Final Major Project Portfolio 

You'll develop an industry-ready portfolio that showcases your knowledge and skills across the three-year degree. 

Final Showcase  

You will create an exhibition of your Final Year Project that will showcase your critical thinking and creative practice. 

Advanced Campaigns 

You’ll create a series of campaigns in response to briefs set by industry professionals and take advantage of placement opportunities.  

Digital News Lab: Going Live  

This module will solidify all you’ve learned during your degree as you work collaboratively in a deadline-driven newsroom. You’ll take responsibility for organisation and quality control to produce high quality digital news. 

Advanced Campaigns 

You’ll create a series of campaigns in response to briefs set by industry professionals and take advantage of placement opportunities.  

Why study an Integrated Foundation Year route?

If you’re taking on a new subject that you haven’t studied in depth before, have been out of education for a while or have a non-standard educational background then an Integrated Foundation Year degree may be the right choice for you. It is a four-year degree with an Integrated Foundation Year to start, which allows you to explore the primary elements of your subject before progressing on to the remaining three years of the BA(Hons) degree.

What you'll learn

If you choose this pathway, you'll study five core modules in your Foundation year. These are all designed to help you explore the foundational elements of your subject. You'll gain relevant technical skills, learn to experiment and take risks, develop an understanding of professional practice, have opportunities to work across disciplines and collaborate with other students on live project briefs.

Modules

Explore

You'll begin your foundation year by working collaboratively with others to explore themes of the future. You'll take risks, experiment through play and be supported to break through barriers.

Technique

You'll take subject-specific workshops and develop essential technical and practical skills in your area of study. You'll also enhance your analytical and organisational abilities.

Apply

You'll work with your peer group to think beyond discipline by addressing a societal or global issue. You'll then showcase your work to your peers and deliver and accompanying evaluation of your process.

Industry

You'll enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments. You'll also gain industry insights through guest lectures and workshops.

Launch

You'll develop your unique identity in your specialism through the production of a self-initiated body of work. Your final project will be the bridge to your next year, fully supported by evaluative reviews and critical analysis of the work you have created.

After the Foundation year, you progress into Year One of the full three-year degree, equipped with a deeper knowledge of your subject, a clear understanding of your strengths, and develop a practical and technical skillset and the confidence to excel in your chosen subject.

If you apply for and enrol onto a degree with an Integrated Foundation Year, you’ll have the option to switch onto a five-year version including a placement year. That means you’ll complete the first three years of your course before completing a placement in industry in your fourth year and returning to Falmouth for the fifth year of your programme. 

You can choose to take an optional professional placement after your second year on a three-year programme, or after your third year if you’re studying for a degree with an Integrated Foundation Year. 

You’ll be responsible for finding your own placement, with support from the Employability team. 

Choosing this option will enhance your industry experience and skills while studying. 

How you’ll study during your professional placement

You’ll spend time working in a professional context, as part of a business or organisation. This can be in one role, or up to three, and must be for a minimum of 24 weeks. 

You’ll develop in-demand workplace skills, deepen your insight into industry and grow your network of contacts, all of which could help you get ahead in your career after graduation. 

Throughout this year, you’ll develop a portfolio of work that includes critical self-reflection on what has been learned from the experience. You’ll be required to evidence your experiences, the skills you’ve learned and your professional growth. 

This creative media degree mirrors life in a creative agency or newsroom. You’ll learn through a combination of lectures, seminars, technical workshops, studio sessions, industry projects, and independent study. You will develop practical skills through challenge-based creative projects, creative exploration, critical reflection, and authentic hands-on learning. You may also benefit from guest lectures or take advantage of optional study trips. 

You'll share specialist first-year modules with other School of Communication courses. 

At Falmouth, we use a 'digitally enhanced learning & teaching' approach. Your experience will always be predominantly in-person, including seminars, tutorials and studio teaching, with some, more targeted elements, being online either live (synchronous) or pre-recorded (asynchronous). You can read more here. 

100% of your assessment will be coursework.   

Assessment methods 

Practice-based modules will be assessed on the presentation of visual work, including sketchbooks to show process. Theory-based modules will be assessed on a mix of written reports or illustrated essays. 

In your final year, you’ll be assessed on your final year project and your portfolio - culminating in an exhibition of your final-year work. 

You will receive feedback in a range of formats:   

• Discussions with tutors about work-in-progress   
• One-to-one tutorials with your module tutors   
• Informal group presentations   
• Group discussion and crits to get peer feedback on ideas   
• Academic support and feedback on written assignments are available in tutorials or with academic skills tutors   
• Asynchronous feedback offered through emails or ‘soft’ deadlines of practical work   
• Opportunities to get feedback from visiting guest speakers from industry or portfolio crits