Professor Ana Jose
Online Tutor, Business & Marketing BSc(Hons) (Online)
With more than 20 years in the transformative world of education, marketing and corporate social responsibility, I've worked on four continents and with countless perspectives. I've learnt that education is a bridge between what we know and what we can do with that knowledge. I believe that bridge is built by embracing diversity, innovating with purpose and connecting the dots between learning and impact.
With a PhD in International Marketing and an MBA in Digital Marketing, I've led programmes, created student-centred curricula and aligned academic content with the pulse of the industry. Working in education and industry, I believe that students, ideas and real-world challenges can come together to create something meaningful.
I'm a published author, a researcher and a mentor. I work with start-ups, lead community-centred projects and guide young people to find their own paths. My ultimate goal is to empower students not only to succeed, but also to see learning as a living, breathing tool for change. Because when education leads us to question, to create and to make connections, only then is it truly transformative.
Areas of teaching
- Market Intelligence
- Digital Business
- Strategic Marketing
- Consumer Behaviour
- Research Methods
- Corporate Social Responsibility
External Links
Qualifications
Qualifications
| Year | Qualification | Awarding body |
|---|---|---|
| 2016 | PhD International Marketing | University of Extremadura, Spain |
| 2005 | Master in Marketing | University of Évora, Portugal |
| 2001 | Postgraduate in Internal Communication | Polytechnic Institute of Lisbon, Portugal |
| 2024 | Digital Marketing | London Business School |
| 2024 | Digital Transformation | MIT Professional Education |
| 2022 | Facilitation and Co-creation | Kajaani University of Applied Sciences, Finland |
Research Interests
Research interests and expertise
My research interests and experience centre on the intersections of marketing, digital transformation and educational innovation. I am particularly interested in exploring how digital tools and EdTech can improve student engagement, knowledge retention and the development of practical skills in online and blended learning environments. In addition, my research focuses on social impact marketing and corporate social responsibility, examining the ways in which these values can be integrated into academic programmes to better prepare students for meaningful contributions to society.
I welcome the opportunity to supervise research projects in areas such as marketing strategy, social responsability, EdTech integration in higher education. I am especially enthusiastic about supporting research that connects theory with practical, industry-relevant outcomes, empowering students to make an impact in a digitally-driven, socially-conscious world.
Research topics
- Social Impact Marketing and Corporate Responsibility
- Digital Transformation in Education
Teaching
Courses taught
- Business & Marketing BSc(Hons) (Online)
Professional Engagement
Engagement with professional associations and societies
I have actively engaged with several professional associations and societies, contributing to both academic and industry discussions and fostering knowledge exchange within the field of marketing and education.
