Jono Wardle
Senior Lecturer, Creative Advertising
After considering Art then English, Jono chose to study graphic design. Within a year of graduating, he was working as an advertising art director and occasional copywriter, eventually becoming a board director and creative director at JWT London. During his 25 year career in advertising Jono was responsible for creating over 180 TV commercials and literally hundreds of press, posters and radio commercials. Apart from JWT he has worked at several agencies, including Fletcher Shelton Delaney, BMP (now ‘Adam & Eve’), RKCR/Y&R, Fallon and M&C Saatchi working on multi-media campaigns for a variety of clients, ranging from Virgin Airways, Barclays and Spitfire Ale, to Persil, Kit Kat and Kellogg. He also co-wrote the highly acclaimed 2012 London Olympic bid film, kindly, but quite seriously, attributed by Lord Coe as largely responsible for ultimately winning the bid for London.
Upon leaving the advertising industry and returning to Cornwall Jono was asked to become a founding board member of the Cornwall Design Forum and a Business Fellow for the Creative Industries at Falmouth University. This primarily involved overseeing live joint projects as well as working closely with the Design Council on the Designs of The Time Cornwall project. At the same time he worked with Cornwall Council to create a multi-media advertising campaign recommending Cornwall for recognition as a special ‘region of culture’ and NESTA to deliver ‘Insight Out’ bespoke short courses for local start-up creative businesses. He also worked with the Regional Development Agency conducting a ‘lack of skills’ audit of small businesses in Cornwall, helped deliver the ‘Higher Skills Pathway’ short courses and mentored graduate start-ups. Jono then started teaching on the new BA(Hons) Digital Advertising course at Falmouth. Over time this has involved rewriting much of the existing content and changing the course focus, and name, to ‘creative advertising’. In a baptism of fire, for someone not originally from the academic world, he also ran the course for 3 years.
Now the course has grown and become highly successful and Jono teaches several advertising modules continuing to help update the content to reflect the constantly changing advertising industry. When he gets a moment he still works on campaigns for various clients and goes out cycling.
Qualifications
Qualifications
| Year | Qualification | Awarding body |
|---|---|---|
| 1980 | Diploma Art & Design | Plymouth University |
| 2014 | PGCHE | Falmouth (tbc) |
Research Interests
Research interests and expertise
- Identifying changes in contemporary advertising practice due to emerging technologies; digital platforms; social and cultural influences.
- Developing course content to become better aligned with industry.
- Connecting Falmouth University with the advertising / communications industry in new and innovative ways.
Jono wants his research to inform ongoing course development and to ultimately have a practical outcome that can be used by practitioners and students alike. Whilst technologies have changed rapidly, creative thought processes and problem solving methodology (in advertising) has changed little. He believes it is easier to see the whole picture looking in from the outside and hopes to identify and exploit the most effective methodologies.
Research Topics
- Creative problem solving
- Contemporary advertising
- Connecting HE with industry
- Subverting advertising messages
Research Outputs
Publications and research outputs
Events
Events
Events
Events
Research Students
Current research students
Co-supervising Phd student Nikos Antzoulato - Identifying and Developing Product, Service, System Touch Points That Reinforce Sustainable Tourism in Cornwall.
Teaching
Areas of teaching
- Advertising art direction and design
- Creative problem solving
- Marketing
- branding
- copywriting.
Courses taught
- BA(Hons) Creative Advertising
Policy engagement within Cornwall
Engagement with organisations which contribute to the development of educational, cultural or socio-economic policies in Cornwall
2009 - DoTT Cornwall – A Design Council funded regional project (FU representative and project manager)
2007 - Cornwall Campaign for Region of Culture (creative consultant and FU representative)
2005 -Cornwall Design Forum (founding board member and FU representative)
2005 -‘I’d Rather Be In Cornwall Club’ (founder and FU representative)
Business Engagement
Consultancy and facility services
During 2005 - 2010 working as a Business Fellow Jono has acted as a consultant for scores of businesses in Cornwall covering business planning and development, advertising and marketing, brand building and copywriting.
Professional Engagement
Independent professional practice
Wrote, directed and produced TV campaign for Cornwall Council’s Region of Culture Campaign
Wrote London 2012 Olympic Bid commercials
Created Spitfire Ale poster and press campaign, Heathrow Express posters and press campaign
Social, community and cultural engagement
2005 - 2010 Helped design, set-up and run the annual Cornwall Design Forum exhibition
