Ana Reis Jose
Lecturer, Business & Marketing BSc(Hons) (Online)
Ana Reis José has been working in academia and the professional sector since 2000, focusing on education, marketing, and corporate social responsibility. She holds a PhD in International Marketing, an MBA in Digital Marketing, and an MSc in Marketing. She has also worked as a Strategic Marketing Consultant.
Her teaching portfolio covers modules such as marketing, sustainability, strategy, and research methods. As a researcher, she has published work in sustainability, education, and consumer behaviour.
Ana views education as a transformative bridge, built on embracing diversity, fostering innovation, and connecting learning to meaningful impact. Her goal is to empower students not only to achieve success but also to see learning as a dynamic tool for driving positive change.
Areas of teaching
- Areas of teaching
- Marketing
- Research Methods
- Corporate Social Responsibility
External Links
Qualifications
Qualifications
| Year | Qualification | Awarding body |
|---|---|---|
| 2016 | PhD International Marketing | University of Extremadura, Spain |
| 2005 | Master in Marketing | University of Évora, Portugal |
| 2001 | Postgraduate in Internal Communication | Polytechnic Institute of Lisbon, Portugal |
| 2024 | Digital Marketing | London Business School |
| 2024 | Digital Transformation | MIT Professional Education |
| 2022 | Facilitation and Co-creation | Kajaani University of Applied Sciences, Finland |
Research Interests
Research interests and expertise
My research interests and experience centre on the intersections of marketing, digital transformation and educational innovation. I am particularly interested in exploring how digital tools and EdTech can improve student engagement, knowledge retention and the development of practical skills in online and blended learning environments. In addition, my research focuses on social impact marketing and corporate social responsibility, examining the ways in which these values can be integrated into academic programmes to better prepare students for meaningful contributions to society.
I welcome the opportunity to supervise research projects in areas such as marketing strategy, social responsability, EdTech integration in higher education. I am especially enthusiastic about supporting research that connects theory with practical, industry-relevant outcomes, empowering students to make an impact in a digitally-driven, socially-conscious world.
Research topics
- Social Impact Marketing and Corporate Responsibility
- Digital Transformation in Education
Teaching
Courses taught
- Business & Marketing BSc(Hons) (Online)
Professional Engagement
Engagement with professional associations and societies
I have actively engaged with several professional associations and societies, contributing to both academic and industry discussions and fostering knowledge exchange within the field of marketing and education.
