What is Creative Advertising?

Creativity is the ability to produce or use original and unusual ideas. In the context of advertising, it allows brands to solve a problem, convey a message or promote a product in a new, refreshing way. 

Compared with other channels of marketing, creative advertising can gather momentum, reach new audiences and create a lasting impact. 

Creative advertising is effective for several reasons:

Attention grabbing

Creative advertising uses original and attention-grabbing techniques that are not commonly seen in traditional advertising. This helps to cut through the noise of competing messages and capture the attention of the target audience. For example, Channel 4’s Super. Human. film for the Tokyo 2020 Paralympics captured the reality of a Paralympian in unparalleled accuracy. By removing the traditional patronising tone often used to describe anyone with a disability, the film tells real stories about real people that we, collectively, can relate to as humans.

Engages emotions 

Creative advertising often elicits an emotional response which in turn creates a memorable and impactful message. When audiences connect with the emotions evoked by an advertising campaign, they are more likely to remember the brand and acknowledge its call to action. 

Stand out from competitors 

Creative advertising helps brands to stand out from their competitors by using unique and innovative messaging and visuals. This can help to strengthen a brand’s distinct identity and boost brand loyalty amongst customers. 

Increases memorability 

An advertising campaign that utilises creativity is more likely to stick in the minds of audiences. This helps to build brand awareness and recall, which can drive sales. 

Generates buzz 

Creative advertising campaigns have the potential to go viral, which can lead to increased brand awareness and reach. This is particularly effective in today's digital age, where social media has the power to accelerate the reach and impact of ad campaigns.

What kind of jobs can you do with a degree in Creative Advertising?

A degree in Creative Advertising can lead to a range of job opportunities in the advertising, marketing, and media industries. Here are some potential job roles you could pursue: 

Copywriter 

As a copywriter, you would be responsible for creating compelling and engaging written content for different marketing channels, including print, web, ads, email, and social media. 

Art Director 

Art directors are responsible for overseeing the visual style of advertising campaigns. They work closely with designers, photographers, and other creative professionals to create visually impactful ads and marketing materials. 

Creative Director 

A creative director’s role usually involves managing a creative team and overseeing the creative vision of large projects and campaigns. 

Account Manager 

Account managers work closely with clients to understand their needs and objectives, they then work with the creative team to develop and execute campaigns that meet the client brief. 

Media Planner 

Media planners are responsible for determining the best media platforms (TV, radio, print, digital) for advertising campaigns to reach the target audience. They work with clients and the creative team to develop effective media strategies. 

Social Media Manager 

Social media managers oversee a company’s social media accounts. They are responsible for developing social media strategies that engages followers and builds brand awareness. 

Marketing Manager 

Marketing managers look after the development and implementation of marketing campaigns that promote a business’ products and services. 

Brand Manager 

Brand managers are responsible for managing the overall brand identity and reputation of a company or product. They work closely with advertising and marketing teams to develop brand strategies and campaigns that are consistent, current, and impactful.