Falmouth lecturers have online lectures published on platform for neurodivergent students

Creative Advertising BA(Hons) lecturers Joel Ferguson and Lucy Cokes have had their online lectures published on free reading platform LEO which was created for advertising students that are neurodivergent.

The Creative Advertising Collective in Higher Education (CACHE) has gathered lectures from some of the best advertising schools in the country to provide an accessible online resource.

Course leader Joel recorded a lecture on the topic of "Traditional to Experiential and Beyond". While senior lecturer Lucy recorded a lecture titled "Behaviour Change for Good".

With her lecture delving in to how behavioural economics and creative ideas can change people’s behaviour for the good of their health, wealth or happiness, Lucy tells us, “I was really pleased to be given the opportunity to be part of this endeavour to give more easily accessible content to neurodivergent young people across the country.

“I was approached by the team behind Leo Reader at the start of May.  After meetings with Roger Steiner and James Hillhouse (the founder of Commercial Break – a transformation agency focused on increasing working class representation in the creative and marketing industries), I proposed an online lecture on Behavioural Change for Good to add to the CACHE lectures on the Leo Reader. 

"They really liked the idea and I then worked with Mike Reynolds from the Brixton Finishing School at the start of July to both finalise my script and then record the final lecture.”

Joel shared how he became involved and developed his lecture that is, in a way, an introduction to some of the modules on the advertising and marketing courses at Falmouth.

"After working with Lucy, James was excited to see if others from Falmouth would be interested. James explained LEO to me and I immediately fell in love with how they're using technology to make learning more accessible. So, I felt it would be fitting to talk about how technology has influenced advertising.

"James loved the idea and thus the 'Traditional to Experiential and Beyond' was born. Working with James was an amazing experience, one I'd recommend to anyone hoping to contribute.”

The new lectures were published at the end of September 2024.

Well done to Joel and Lucy for contributing to this valuable resource and for reflecting our Learning & Teaching philosophy through their knowledge sharing and demonstrating inclusivity in their practice.

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