“Collaboration is everything”: Meet Brand Designer Rosie Behri
12 November 2024
Multidisciplinary creative and Visual Communication BA(Hons) (Online) graduate Rosie Behri thrives on collaboration. Since graduating from the course earlier this year, Rosie has secured the role of Brand Designer at YourStudio – an award-winning retail design and strategy agency focused on inspiring human connection.
Fusing graphic design, photography, art direction and illustration in her practice, Rosie is interested in exploring themes that champion diversity, sustainability and feminism – all areas she was able to develop during her time as an online student at Falmouth.
We recently caught up with Rosie to chat about her new role, her time on the Visual Communication degree, and her big future plans.
When did you first discover your creative spark?
I’ve always been someone who has been interested in art and creativity, however I didn’t feel like the traditional routes were right for me. Artistic side hustles have always been a part of my adult life, and I think doing these helped to build my creative spark and keep it alight. Fashion was my first ever creative love – probably originally through watching shows like America’s Next Top Model as a child – and being obsessed over the photography, art direction and clothes really propelled me to study textiles and fashion later.
What motivates your creative practice?
A desire to use art to make the world a better place, to create change, to communicate and to express myself.
Why did you choose to study Visual Communication online with Falmouth?
The flexibility of studying online appealed to me as I like to travel and being able to study from anywhere was a brilliant option. Furthermore, I’ve never been able to identify a specific niche of art and design that I would like to study, and the roundedness of the Visual Communication degree offered me the opportunity to explore multiple subjects whilst being able to investigate what I wanted to specialise in.
How did the course help your practice to develop?
The Visual Communication course helped me exponentially and crucially encouraged me to celebrate my creative practice rather than constantly critique it. I learned techniques and approaches that deepened and furthered my creative practice, making it multidisciplinary.
More broadly the course helped me to engage in art and culture in a unique way and taught me about the basis of a strong creative practice which in turn allowed me to diversify my own. It also introduced me to a world of work that I never knew existed or thought was accessible to me.
You’re currently working as a Brand Designer at YourStudio in London. What’s been the most exciting thing about the role so far?
Learning about the industry live and direct! The experience of being in the studio is super exciting, and being able to work with talented creatives every day is also fantastic. I'm a people person so I really thrive on the dynamic exchange of ideas – collaboration is everything.
What advice would you give to aspiring creatives?
Don’t let anyone else stamp out your creativity; when things get tough, remember that your creativity is innate, and no one can take that away from you!
What are your ambitions for the future?
I would love to be an Art Director in the future and run my own all female studio.
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